blog
06/17/2008
epic spotlight: the grouch
Posted by Annie Tsai

The Grouch, an independent hip-hop artist and member of the Living Legends rap crew just released a new solo album, "Show You the World," in April. "I worked on this record for almost three years," writes the Grouch. "More, this record was an idea that sprang to mind after the birth of my daughter, Rio, in 2006. As soon as she arrived all I could do is think about wanting to show her everything that I love. I was quickly humbled when I realized I was learning as much from her as she was from me."

I love this video for "Artsy", one of the songs off his album, because so much is going on at once, and the irony of the lyrics is classic. It's like an early "Pork and Beans" of the hip-hop world, borrowing imagery from Eminem's iPod ad, Gnarls Barkley's ink blots, and hand gestures from an HP commercial. According to the Grouch himself, he says the concept "was that we were stealing from other people's artsy campaigns that they had already put out." I think my favorite line is: "'You ain't artsier than me / cause you live in Los Feliz / bitch you ain't Jesus." (sent in by Paul Dateh, thanks!)