blog
08/26/2008
epic spotlight: roots manuva
Posted by Annie Tsai

Roots Manuva, otherwise known as Rodney Smith, from London is our EPIC Spotlight for today's episode. In this video for "Buff Nuff", Roots plays an ice cream man with the power to throw girls into a frenzy for... ice cream. Maybe it's just my mind in the gutter, but I think the ice cream licking might be a euphemism for something else.

The track itself, mixed by Ross Orton (M.I.A), is fun and upbeat, and is noted around the music blogosphere as having a dancehall-y vibe to it. Check out this mini documentary about Roots and his new album; there are some great behind the scenes moments from the filming of the music video. "Buff Nuff" is available on iTunes.