Just the other day Zadi and I were walking up the stairs to our apartment here in Los Angeles and we looked at the shelf where the mail carrier leaves oversized mail. And on that shelf was a circular for a local retailer with t-shirts for sale. What was on those t-shirts, you might ask? Fred.

Nothing short of a YouTube phenomenon, Lucas Cruikshank, the creator and star of the Fred videos (link to the show site), crossed a milestone the other day when he signed up his one millionth subscriber to his YouTube channel. It's incredible when you think about it. Some things just take on a life of their own, and when you try to deconstruct why something caught fire and took off, it can help you understand what went right.

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