By now the image of Bree sitting at her computer in her bedroom is iconic. Everyone has heard the story and the massive hubbub over the "discovery" that Bree was in fact a fictional character played by actress Jessica Rose in a serialized universe called Lonelygirl15.

What people now realize is that Miles Beckett, Greg Goodfried, and their fabulous creative team at Eqal invented a world that extended beyond the videos that the characters inhabited. Imagine a book extending beyond the last page or a movie continuing past the last film frame. Now imagine that you could play a part in the way the story unfolded. That is immersive stuff, and that is the future of entertainment. That's why they are this week's FU of the week.

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