To tell you the truth,
I didn't know much... I had never heard of KCRW before moving to Los Angeles. Even then, it was just a station someone had recommended that I program into my car radio. Surprisingly, I don't spend much time in my car, so I never get to listen to most of those stations.
Fast-forward a few years and we're interviewing KCRW for the FU of the Week. I quickly learned that the local public radio station based out of Santa Monica College is a beacon of light to a lot of indie musicians and responsible for launching many of their professional careers. It's also known far and wide for the way they use technology to get their content out on a global scale.